The LEVER Framework
A Smarter Way to Plan & Publish a Book That Moves Your Business Forward
You’re not here because you want any book.
You’re here because you want the right book, the one that reflects your expertise, provides genuine solutions or transformation for your readers, and drives real outcomes for your business.
Creating that kind of book requires clarity and strategy. And the strategy is the really fun part.
I created the LEVER Framework to help speakers, consultants, advisors, and experts translate their valuable insight into a focused, credible book that they can leverage for real business outcomes.
I call it the LEVER Framework, because when you use it, your book becomes a lever for real momentum in your business.
Let's Look at How It Works
L
Look Beneath the Surface
Explore your expertise, client base, network, and business direction to uncover untapped angles and strategic opportunities. This step reveals not just what the book could be, but what it should be to move your business forward.
E
establish the book's role
Define exactly how the book supports your business. Who is it for? What does it promise? How will it convert? This is where you get fully invested mentally, emotionally, and strategically. You’ll see how the book will drive ROI, spark momentum, and deepen your positioning.
V
Visualize the Reader’s Journey
Design the book’s architecture from promise to transformation. Map the chapter flow, content arcs, and signature stories so your reader moves from problem to insight to solution—and sees you as the trusted guide.
E
engineer the leverage plan
Select the three strategies most likely to deliver fast traction and long-term value. Map out calls to action, conversion pathways, and aligned marketing activities, so your book starts working before it’s even published.
R
release & realize
Finalize the manuscript, make key creative decisions, and bring the book into the world. You now hold not just a published book with your name on the cover, but a plan designed to build authority, open doors, and drive meaningful business results.
Working on a Book—or Already Have One Out in the World?
The LEVER Framework applies either way.
In this focused strategy session, we use the framework to meet you where you are. If your book is already published, we’ll uncover how to use what you’ve created to drive more visibility, credibility, and business.
If you’re still writing—or working with a collaborator—we’ll use the same strategic lens to shape your direction from the start.
We’ll clarify the role your book is playing (or needs to play), identify the strongest pathways to leverage it, and pinpoint exactly where it fits in your business model.
It’s a fast, focused way to align your book—finished or in progress—with meaningful business outcomes.
Why This Framework Exists
It’s too common for professionals to either spend years chasing a book idea that’s disconnected from their business, or to publish something that ends up as a beautifully bound missed opportunity.
The LEVER Framework is my answer to that. It’s the strategic scaffolding that ensures your book is focused, finishable, and functional. A book that provides as much value to you as to your reader.
It’s also how I help you avoid overwhelm, bypass generic advice, and make smart decisions quickly. You don’t need 100 options. You need the right ones, chosen in the right order.
What This Looks Like in Practice
Every strategy engagement begins with the LEVER Framework. We might go deep in one area. We might move fluidly through all five. We might cycle back to refine as your clarity grows.
Whether we’re planning your book from scratch or optimizing a manuscript that’s already underway, this framework gives us the structure we need to move with precision, and the flexibility to stay true to your voice, your reader, your business, and your goals.
What Happens Next
If this framework resonates with you—if it gives you a sense of relief, or sparks new energy around the book you’ve been meaning to write, or the book you already have—then we’re probably a good fit.
Take a look at my Book Strategy Consulting offer if you’d like to see how we can work together.
Or if you’re ready to talk through your book idea and see how we might apply the LEVER Framework to your situation, you can book a quick call here.
Whatever you decide, I hope this has helped you think differently about what a book can do, and how you can create one that actually delivers.
— Jane
